What is Aquavit? Tasting Norden Aquavit For The First Time.

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Whiskey Provisioner

66 episodes

3 days ago

Welcome to Whiskey Provisioner—a sanctuary where fine whiskey, rum, and tea serve as the catalyst for genuine friendships. We're more than a showcase for rare spirits; we're a fellowship of aficionados united in storytelling, laughter, and thrilling escapades. Each bottle in our selection is a chapter in a grand tale, every pour an initiation into a new odyssey. Join Richard Amiro, SoHan Fan, Cory Cranfill, and our guest for an engaging and often wild conversation. Together, we're not just connoisseurs; we're a kinship bound by our mutual respect for the craft. So let's toast to you, to us,

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What is Aquavit? Tasting Norden Aquavit For The First Time.

Whiskey Provisioner

28 minutes 4 seconds

10 months ago

What is Aquavit? Tasting Norden Aquavit For The First Time.

Join host Richard at the Wizard Academy as he sits down with Jason Sowder, a Level 4 Sommelier and educator, to explore Norton Aquavit, a unique Detroit-made spirit crafted in the Scandinavian tradition. Jason shares his fascinating journey into the world of spirits, starting with a whiskey club experience in Boston that sparked his passion for exploration. In this episode, they dive deep into the world of Aquavit, discussing its botanical composition including dill, caraway, sumac, and various citrus notes. Jason explains how Norton Aquavit is produced using Michigan corn and a botanical basket distillation process, creating a smooth 90-proof spirit that drinks surprisingly mild .The conversation covers the challenges of craft spirit marketing, the importance of storytelling in the industry, and how smaller producers can find their place in a market dominated by big brands. Jason also shares insights about Norton Aquavit's creative marketing strategies, including their memorable Scandinavian crawfish boil events.Whether you're a spirits enthusiast or simply curious about craft distilling, this episode offers an engaging look into the world of alternative spirits and the people passionate about sharing them. Find out more about Norton Aquavit at NortonAquavit.com and follow Jason's work at TheProofLLC.com.

⸺ credits ⸺⸺⸺⸺⸺⸺⸺⸺ Richard Amiro - host http://richardamiro.com Cory Cranfill - a really helpful guy https://youtube.com/@shedlogic - https://www.righttoolmedia.com Guest - Jason Sowder@theproofllctheproofllc.com ⸺ socials ⸺⸺⸺⸺⸺⸺⸺⸺ Website: https://whiskeyprovisioner.com TikTok: https://www.tiktok.com/@whiskeyprovisioner Facebook: https://www.facebook.com/WhiskeyProvisioner Instagram: https://www.instagram.com/whiskey_provisioner Twitter: https://twitter.com/WhiskeyProvis