Today is a bonus episode featuring Kate, Charlie Gilkey, and Tara McMullin discussing the creator economy. It originally aired in the What Works feed. Part 2 of this conversation will be available on Thursday!
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It seems the creator economy is booming. Or is it?
And what even is the creator economy??
Platforms like Instagram, YouTube, and TechTalk are quite happy to advertise the ways they support creators with features and advice. Their aspirational creator hubs give the distinct impression that becoming a creator is akin to getting paid to be yourself.
But that said, when Kate told Tara that she doesn’t think the creator economy should exist but that she couldn’t put that in writing, Tara told her she was wrong—about not being able to put that in writing. Turns out, Kate and Tara's mutual friend Charlie Gilkey had told her the same thing. So Tara arranged a meeting of the minds.
Today's episode is Part 1 of 2 of that conversation. We get into who a creator is, how the creator economy really works, why we value what we value, and how platforms distort the market for our creative work.
You can also read an essay version of this episode here.
Footnotes: