In this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for different cultures, her work in TNR (trap-neuter-return) in Texas, and her insights into building a brand through storytelling. Whether you're in animal welfare or the pet industry, you’ll find something to wag your tail about in this inspiring and delightfully unpredictable episode.

EPISODE NOTES: PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata

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