Welcome to Whisk Management, the podcast for cakers, bakers, and sweet entrepreneurs. If you’re looking to run a sweet business that makes you money, allows you to express your creative voice, and ACTUALLY brings you happiness, then you’ve come to the right place!
I’m your hostess cupcake with the mostest, Blayre Wright. I’m a Cake Designer, a trained Pastry Chef, and the owner of Flouretta Sweet, a home-based, luxury cake design studio. You may have also seen me compete on and win Season 8 of Food Network’s Halloween Baking Championship! Join me twice a month for some baking business tips and tricks, guest interviews from industry experts, and (of course) a whole lot of baking banter :) Follow along with the pod on Instagram @whiskmanagementpod.
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Welcome to Whisk Management, the podcast for cakers, bakers, and sweet entrepreneurs. If you’re looking to run a sweet business that makes you money, allows you to express your creative voice, and ACTUALLY brings you happiness, then you’ve come to the right place!
I’m your hostess cupcake with the mostest, Blayre Wright. I’m a Cake Designer, a trained Pastry Chef, and the owner of Flouretta Sweet, a home-based, luxury cake design studio. You may have also seen me compete on and win Season 8 of Food Network’s Halloween Baking Championship! Join me twice a month for some baking business tips and tricks, guest interviews from industry experts, and (of course) a whole lot of baking banter :) Follow along with the pod on Instagram @whiskmanagementpod.
Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry
Whisk Management
1 hour 6 minutes 4 seconds
4 months ago
Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry
Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products.
Today we’re chatting about:
Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
Emily’s approach to pastry, workflow, and menu development
The importance of transparency as a business owner
How to determine the needs of your community and serve that through the way you do business
Support Emily:
-Visit her website or follow her on Instagram-Check out her Hotplate to place an order!
Also mentioned in this episode:-The Malvern Buttery-Emily’s studio-mate, Bake Bake Philly!-Emily’s supper club
Support Blayre:
-follow the pod on instagram-follow the pod on tiktok
-follow Blayre’s biz on instagram or check out the website
Whisk Management
Welcome to Whisk Management, the podcast for cakers, bakers, and sweet entrepreneurs. If you’re looking to run a sweet business that makes you money, allows you to express your creative voice, and ACTUALLY brings you happiness, then you’ve come to the right place!
I’m your hostess cupcake with the mostest, Blayre Wright. I’m a Cake Designer, a trained Pastry Chef, and the owner of Flouretta Sweet, a home-based, luxury cake design studio. You may have also seen me compete on and win Season 8 of Food Network’s Halloween Baking Championship! Join me twice a month for some baking business tips and tricks, guest interviews from industry experts, and (of course) a whole lot of baking banter :) Follow along with the pod on Instagram @whiskmanagementpod.
