“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
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“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
3: From Planning to Impact: Sports Tourism in Southern Oregon
Where We Goin'?
37 minutes
3 weeks ago
3: From Planning to Impact: Sports Tourism in Southern Oregon
In 2013, a bold strategic planning process set the stage for a regional transformation: the creation of the Southern Oregon Sports Commission. More than a decade later, the Commission is driving national conversations on sportsmanship, facility development, and the economic power of sports tourism.
In this episode, we’re joined by Jon Schmieder, Founder & CEO of Huddle Up Group, Darren Van Lehn, Director of Sports Development for Travel Medford, and TJ Holmes, Senior Vice President of Travel Medford, to reflect on how vision turned into reality—and what’s next for sports tourism in Southern Oregon.
From pioneering sportsmanship programs used across the country, to cutting-edge venues like Rogue X and Lithia & Driveway Fields, to new facilities under construction, this story is a case study in how strategy, leadership, and persistence reshape communities.
The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Where We Goin'?
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
