“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
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“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
We said what we said. 🙅♀️ In this spicy episode, we’re calling out the condescending “bless your heart” treatment that small DMOs get from big-budget partners. Newsflash: a tight budget doesn’t mean a lack of vision, talent, or impact. So why do some industry players act like collaboration is a luxury item only available to the highest bidder?
We’re flipping the script and demanding better—because small but mighty DMOs deserve more than a patronizing head pat and a “maybe next time.” If you're building tools, products, or partnerships in the tourism world, it's time to actually build them for everyone. Not just the shiny big-city destinations with six-figure ad spends.
Tune in for some real talk, uncomfortable truths, and a few choice words about equity, innovation, and why the future of tourism depends on inclusion—not exclusion.
🔥 Buckle up. It’s time to talk respect, resources, and real partnership.
Travel Santa Ana
Zartico
The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Where We Goin'?
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
