Openet became the largest indigenous Irish software company.... Part 2 of 2 - where we continue discussion with Niall Norton and discover the star role Openet played on American Idol and Love Island. Niall shares skills used when dealing with shareholders during times of titanic change in a company, while keeping many plates in the air, including being innovative while remaining focused on the customers needs in the moment. Condensing 3 years into 30 seconds - tips on the fine art of articulating a value proposition simply, when selling a complex technology...harder said than done! Niall's views on the future of innovation and the insatiable consumer appetite for all things convenient including choosing your love partner and job for you, without the mop-up of getting it wrong! The inspiring leadership figures from history that shaped Niall's focus. To finally, how intellectual property (IP) should not just be the preserve of technology creation but also should include ‘Business Model IP’.  Additional content is available to subscribers. Or press link here to subscribe  Hosts: Geraldine Magnier & Mahima Badsra  Jr Production Assistant: Laura Matjusaityte  iTunes: https://lnkd.in/eme6kyY  Twitter: @needlelands  Website: idiro.com/where-the-needle-lands/ Email: podcast@idiro.com