Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio).
Topic:
Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic)
The best brands don’t come from templates.
They don’t taste like beige mush designed to offend no one.
They’re crafted. Stirred. Tasted. Tweaked.
And just like a perfect dish…
There’s always a little magic in the mix.
Gregory knows this better than anyone.
He’s built businesses in food, beverage, and tech, and he’ll be breaking down why most brands fail before they ever hit the shelf.
We’re talking:
🔪 Why flavor is a strategy
🥩 What bad brands taste like
💡 How to scale magic
📦 And why you should stop copying someone else’s recipe
This one’s for founders, flavor freaks, and brand builders who still believe in soul.