What: LinkedIn Live Where the Dogs Of Society Howl
Who: Brandartica and Courtney O'Brien
Why: Why the Hell Not?
This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.
Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed.
She is also the Founder and Managing Director of The Outlier Initiative
Bring your questions.
This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.
Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed.
She is also the Founder and Managing Director of The Outlier Initiative