Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy.
The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math.
The punishment? Eternal pallets of unsold product, frozen in warehouses, discontinued SKUs gathering dust, forgotten by buyers and consumers alike.