
Everyone loves the underdog story—until you’re the underdog living it.
Starting small. Unknown. Not on the radar yet. You don’t have the big budget or legacy name. What you do have is speed, curiosity, and no old rules to follow.
Here’s how underdogs, disruptors, and “outsiders” can punch above their weight—and scale smart without selling their soul.
Nikeisha Daley joins Brandartica on Where the Dogs of Society Howl - as we discuss copywriting, life in Jamaica, her career arc, and how smaller brands can win the day against bigger brands, and more!