This week, Addie is joined by the team behind Better Trail - Jenny Abegg and Katie Oram. They discuss the founding and mission of Better Trail, a platform dedicated to promoting sustainability in outdoor gear. They share personal experiences that shaped their views on climate change, the importance of transparency in brand practices, and the need for educated consumers in the outdoor recreation space.
We talk about:
The merging of gear reviews with sustainability metrics
The intersection of outdoor gear and public lands
The challenges and triumphs of building a company from scratch
Both Jenny and Katie’s entry points into the sustainability conversation
What its like to be a gear tester (hint: it’s not all fun and games!)
Links
Science-Based Targets initiative
Keywords
Better Trail, sustainability, climate change, outdoor gear, environmental education, transparency, consumer journey, brand engagement, climate action, outdoor recreation, environmental awareness, outdoor gear, public lands, sustainability, climate solutions, gear testing, community engagement, advocacy, education