In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
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In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
Where DOOH Meets AdTech
27 minutes
11 months ago
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution. Ed shares insights about the transformation from ...
Where DOOH Meets AdTech
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
