In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
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In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher
Where DOOH Meets AdTech
26 minutes
11 months ago
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating d...
Where DOOH Meets AdTech
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love ble...
