Ep.4 | Hobson on New Single 25, Social Media Hustle, and the Future of Music

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When The Music Mattered

16 episodes

1 day ago

When The Music Mattered with Ray Rauth and Army Kris is your backstage pass to the artists, bands, and songs that didn’t just top charts—they shaped eras, sparked movements, and became the soundtracks to our lives. Each week, two unapologetic music geeks dive into the stories behind the music that actually mattered—from punk pioneers and rock legends to forgotten gems and generational anthems.

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Music Interviews

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Ep.4 | Hobson on New Single 25, Social Media Hustle, and the Future of Music

When The Music Mattered

1 hour 23 minutes 9 seconds

4 months ago

Ep.4 | Hobson on New Single 25, Social Media Hustle, and the Future of Music

On Episode 4 of When The Music Mattered, Ray sits down with rising Canadian artist Alex Hobson, whose new single “25” channels the gritty edge of post-grunge and alt-rock revival. From his earliest music memories to building his brand in the digital age, Hobson shares why music matters to him and how millennial nostalgia is fuelling a sonic reset across platforms like TikTok.

They dive deep into the creative influences behind 25, the relentless grind of promoting music on social media, and the parallels between indie artists and content creators. Alex talks candidly about juggling time between making music, performing live, and feeding the content machine—and weighs in on the role of AI in music today.

Whether you’re a music fan, a creator, or someone just trying to make noise in a crowded world, this episode’s got something for you. Plus, Alex teases some upcoming summer shows you won’t want to miss.

🎧 Tune in. Reflect. Rock out.

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