Today's episode features a lovely business-centric conversation with Ashley Maietta, a singer and songwriter from Los Angeles. Ashley works in artist management, A&R and publishing, and she has a wealth of knowledge on artist development and marketing for emerging musicians.
You'll hear us chatting about songwriting and artist development, including her songwriting process, co-writing with others, how to be vulnerable and authentic in a songwriting session, the importance of publishing deals, her involvement with Lullaby Club on Clubhouse, and so much more.
Key moments:
05:20 - Starting with dancing
07:35 - What it's like working for a boutique publishing and management company
10:09 - What A&R even means these days
15:36 - Addiction, songwriting, and vulnerability
22:44 - Ashley's songwriting process (with advice from Max Martin)
26:00 - The Triangle of Strengths in a co-writing session
33:06 - 70% Familiar, 30% weird
38:50 - JP Saxe and Lullaby Club
44:20 - Keeping tabs on NFTs and Web3
48:20 - When to sign a publishing deal
Hear the music mentioned in the episode: https://open.spotify.com/playlist/1tHqqvPQ4hIZhErvRxhF2T?si=f4a807cbbf10445e
Follow Ashley on Instagram: https://www.instagram.com/ashleymaietta/
Check out Luci on YouTube: https://www.youtube.com/lovelucimusic
Over on Patreon, Steph is thoughtfully curating a community of financially sound and successful musicians. Check it out at patreon.com/whensongsmeanbusiness
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Learn more about Steph at stephbelcher.com