We are bringing back the episode where Howard Spector shares how his journey from psychology student to tech entrepreneur led him to create Simple Practice, a business management software now used by over 100,000 healthcare providers and earning recognition as one of Forbes' best startup employers. • Discovered his passion for psychology as a teenager through Carl Jung's works • Attended Pacifica Graduate Institute for psychology training which became transformative • Created "Track Your Hou...
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We are bringing back the episode where Howard Spector shares how his journey from psychology student to tech entrepreneur led him to create Simple Practice, a business management software now used by over 100,000 healthcare providers and earning recognition as one of Forbes' best startup employers. • Discovered his passion for psychology as a teenager through Carl Jung's works • Attended Pacifica Graduate Institute for psychology training which became transformative • Created "Track Your Hou...
S4E28 Branding Discomfort: When Authenticity Meets Visual Identity
When East Meets West
11 minutes
8 months ago
S4E28 Branding Discomfort: When Authenticity Meets Visual Identity
We explore the uncomfortable yet necessary world of professional branding from our perspective as psychologists. Despite one of us actively disliking branding while simultaneously being considered a private practice celebrity, we unpack how visual representation communicates our values even when we resist traditional marketing approaches. • Tension between authentic representation and curated professional images • The discomfort many practitioners feel about social media management and self-...
When East Meets West
We are bringing back the episode where Howard Spector shares how his journey from psychology student to tech entrepreneur led him to create Simple Practice, a business management software now used by over 100,000 healthcare providers and earning recognition as one of Forbes' best startup employers. • Discovered his passion for psychology as a teenager through Carl Jung's works • Attended Pacifica Graduate Institute for psychology training which became transformative • Created "Track Your Hou...
