One of the greatest aspects of the Beef Australia event is tradition. Since 1988 it's been the flagship event of Australia's beef industry, bringing together people from across the globe to celebrate achievements, learn about cutting edge technologies and developments, socialise and of course, check out some bovines. While Lisa Hewitt has a long family industry int he Queensland cattle industry, her new role as the State General Manager for Queensland and the Northern Territory for Elders is also an institiution steeped in tradition. For 185 years, Elders has been doing buisness in rural Australia, and while their attitude and dedication to communication and people has remained a steadfast, there's a lot of other aspects that have gone through dramatic revolutions. In this episode of What's Your Beef, host Jayne Cuddihy catches up with Lisa Hewitt as she reflects on the beef industry from her childhood years and how the industry has evolved since.