
One of the hallmarks of the Beef Australia program is the international program and agenda, featuring the Handshakes Program. With international visitation hampered in 2021, they were back with avengeance this year, with record registrations from all corners of the globe culminating with hundreds of millions of dollars of business deals being done. In this episode of What's Your Beef, we'll hear in real terms what that means for not just for the Australian beef industry, but for the networks and friendships working in it. Tune in as host Jayne Cuddihy catches up with some of the faces of the International Program at Beef2024.