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What's Working Now: a SaaS Marketing Podcast
Hosted by Laura MacPherson
18 episodes
1 month ago
Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
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Marketing
Business
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All content for What's Working Now: a SaaS Marketing Podcast is the property of Hosted by Laura MacPherson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
Show more...
Marketing
Business
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How to Use Podcasting to Build Brand, Pipeline, and Revenue with Devin Reed
What's Working Now: a SaaS Marketing Podcast
26 minutes 31 seconds
4 years ago
How to Use Podcasting to Build Brand, Pipeline, and Revenue with Devin Reed

Season 2 of What's Working Now is kicking off with an insight-packed conversation with Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue Intelligence Podcast, and they're using it to build brand affinity, grow pipeline, and generate marketing-sourced revenue. Devin shares the strategy behind the podcast and offers practical takeaways you can use to get started with podcasting or improve the results you're seeing from your own company's podcast.

Links we mentioned in the episode:

✨  Devin's newsletter, The Content Strategy Reeder

✨  Connect with Devin on LinkedIn.

✨  Check out Gong here.

✨  Find key takeaways and a transcript on the episode page.

What's Working Now: a SaaS Marketing Podcast
Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.