We all know that much of the buying journey happens via word of mouth and on social media. Prospects see mentions of products in their feeds and they have conversations with colleagues who make recommendations. It’s really hard to track and measure this activity, which is why it’s called “Dark Social.” Steve Voith is a veteran of marketing in the software space, having worked in demand gen at Litera and PowerReviews. He’s now at Refine Labs, serving as Director of Demand Gen, and he has seen firsthand what Dark Social can do. I’m excited to share his insights with you in this episode!

✨  Transcript with Key Takeaways

✨  Connect with Steve on LinkedIn

✨  Check out Refine Labs