B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move their companies forward. The best B2B marketing is a blend of personal engagement and education, brand-building and demand generation. In today’s episode, I’m talking with Camille Trent, who is Head of Content at Dooly, a connected workspace for revenue teams. Dooly does an amazing job of bringing B2C tactics to B2B marketing, and Camille has plenty of insights for SaaS marketers looking to bring a bit of fun to their campaigns.

✨ Transcript with Key Takeaways

Mentioned in the show:

✨ Camille’s podcast: Content Logistics

✨ Check out Dooly

✨ Connect with Camille on LinkedIn