Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
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Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
Interested in being a guest? Email us at admin@evankirstel.com What if your mobile number became the single identity that powers every call, text, and meeting—on your smartphone, your desk phone, and your laptop? We sat down at the T-Mobile for Business booth to unpack a 5G connected workplace that unifies communications inside Microsoft Teams while retiring the patchwork of SIP trunks and over-the-top apps that never quite played nicely together. We walk through how Teams Phone Mobile and O...
What's Up with Tech?
Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
