Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
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Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
From Factory Floor To Frontline: Why Mission-Critical Communications Matter
What's Up with Tech?
14 minutes
2 weeks ago
From Factory Floor To Frontline: Why Mission-Critical Communications Matter
Interested in being a guest? Email us at admin@evankirstel.com What if customer communications weren’t an island, but the heartbeat of your business? We dive into how we’re unifying contact center and collaboration with an AI-powered CX platform designed for end-to-end automation, tight integrations, and real-world reliability. The goal: make every interaction faster, smarter, and easier to act on—without forcing a rip-and-replace. We unpack why hybrid UC is accelerating w/ Martin Bitzinger ...
What's Up with Tech?
Interested in being a guest? Email us at admin@evankirstel.com Tired of chasing downloads that never turn into deals? We sat down with Refine Labs’ CEO Megan Bowen to unpack why so many B2B playbooks still assume the seller holds the power—and how to rebuild your go-to-market around the way buyers actually make decisions today. From redefining MQLs to recognizing meaningful intent, this conversation is a straight path from vanity metrics to qualified pipeline. We break down the Brand–Demand–...
