
Patrik Viklund is a driving force behind Åre’s snowboarding scene—organizing events like the Trillevallen Banked Slalom, helping revive a legendary local snowboard club, and showing up for the mountain and its people in every way.
In this episode of What’s up Åre, we explore Patrik’s long-standing connection to Åreskutan, the joy of snowboarding for fun, and the power of community. From spotting an old 1989 club sticker to co-founding a new snowboard club built on passion (not podiums), Patrik shares what it means to ride with purpose.
We also talk about the origins and spirit of the Banked Slalom, the choice to separate from the Åre Slalom Club to build a more inclusive space, and why helping kids feel seen might be the most important win of all.
Whether you're into board sports, grassroots movements, or just love a good mountain story, this episode is full of stoke, insight, and a whole lot of heart.
(00:00:00) Welcoming Patrik: A Local Legend in the Making
(00:04:45) From Holiday Club to the Heart of the Mountain
(00:08:20) The Åre Snowboard Club Reborn
(00:14:10) Creating a Club for Fun, Not Fame
(00:21:00) Banked Slalom: What It Is and Why It Matters
(00:27:30) Independence and Identity: Leaving the SLK
(00:35:00) The Kids, the Vibes, and the Future of the Club
(00:41:50) Designing Community Events That Stick
(00:49:15) Passion Projects and Why Åre is Home
(00:55:40) The Power of Showing Up—On and Off the Slopes
Featured Quotes
“I owe it to the mountain because I live here.”
“We didn’t want a club for competitions—we wanted it for the fun, for the kids, for the feeling.”
“It’s not about being the best snowboarder. It’s about being part of something.”
— Patrik Viklund
Follow Our Guests and Team:
Patrik Viklund: @patrikviklund
Creative Director: Viktor Ohlin @allinvision.jpg
Hosts: Val Cook and Tim Boffe @thenomadsfamily
Interior Design by Theolin Interior Design
Watch and Listen:
This episode is also available on YouTube and YouTube Music.
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Do you have a favorite snowboarding memory or community project? Let us know!