Jim Buchholz, director of the Schmeeckle Reserve at the University of Wisconsin-Stevens Point, joins to discuss interpretive planning, exhibit design, and his popular recurring NAI Conference session, the Wayside Olympics. He is the co-author of several publications, most notably Signs, Trails, And Wayside Exhibits: Connecting People And Places, part of the Interpreter's Handbook Series. Jim has served as a volunteer naturalist, was an outdoor educator at the Outdoor Skills and Education Center, developed the Interpretive Technology Lab at the Schmeeckle Reserve, and teaches environmental interpretation courses at Wisconsin Stevens Point. He joins NAI's Song Stott and Paul Caputo on this episode.