Today's the day that we put drive tire ROI front and center. On this episode of What's Treading, Valentino Faraone, Regional Vice President & New Product Development Manager at Double Coin, explains why fleets and dealers should give more attention to this tire position to boost the bottom line.

Valentino notes that while steer and trailer tires often dominate purchasing decisions, drive tires carry a heavy cost. They also play a major role in a fleet’s total cost of ownership. He shares methods for calculating drive tire ROI, tracking mileage, and comparing acquisition costs. He also suggests using simple spreadsheets to benchmark performance against other products.
The conversation highlights the importance of preventative maintenance. Dealers can deliver real value by monitoring tread depth, air pressure, and mismatched diameters before costly breakdowns occur. Valentino explains that this proactive approach may require an upfront investment but provides significant long-term savings and peace of mind.

He also discusses Double Coin’s durability approach, building heavier, more robust tires that excel in harsh environments and offer strong retreadability. That combination, he says, helps fleets maximize value throughout the tire’s lifecycle.

For commercial fleets, product quality matters as much as service and maintenance. Dealers who prioritize reliability, preventative maintenance, and consistent support build lasting trust with fleets and owner-operators, Valentino says.

Watch now for Valentino’s insights on service, durability, and why the drive tire should never be overlooked in a fleet’s ROI strategy.

Tire Review: www.tirereview.com
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