Episode 37: In this episode, we sit down with Sydney Crystal, the marketing coordinator at Connect Sports and Entertainment, who takes us through her unexpected journey from studying accounting at the University of British Columbia to becoming a leading figure in sports marketing. Sydney shares insights on her work with the Vancouver Warriors lacrosse team, valuable networking tips, and how she tackled imposter syndrome while transitioning into the sports industry. Learn about the importance of consumer behavior, successful theme nights, and creative marketing strategies in the world of sports. Tune in for an inspiring conversation filled with practical advice and behind-the-scenes stories! 02:37 Building Connections and Internships 03:47 Transitioning from Accounting to Sports Marketing 06:27 Top Prospects Program Experience 11:55 Marketing Strategies and Theme Nights 20:06 Consumer Behavior and Sports Fandom 22:00 In-Game Promotions and Marketing Differences