Episode 34: In this episode, we dive into the dynamic world of content creation in the NFL with Seth Tanner, Chief Content Officer for the Cincinnati Bengals. Seth shares his journey from high school video classes to leading content for major sports teams. We discuss his roles, the nuances of content creation for different sports, the importance of creativity and audience engagement, and the challenges and rewards of producing top-tier content. Seth also provides insights on managing a content team, balancing partnerships, and the value of having the right attitude over technical skills. Whether you're an aspiring content creator or a sports enthusiast, tune in to get a behind-the-scenes look at what it takes to keep fans entertained and engaged in the fast-paced world of professional sports.

04:11 Role of a Chief Content Officer

05:42 Creating Engaging Sponsor Content

17:57 Game Day Entertainment Strategies

28:04 Transitioning Between Sports Teams

32:33 Recruiting Content Creators: Attitude Over Skills

34:55 Roles in the Content Department

36:53 Strategies for Social Media Growth

38:40 Measuring Content Success: Engagement Over Interactions

40:16 Key Skills for a Career in Content Creation