
Episode 42: Today we sit down with Matt Tierney, the Director and Producer behind Toronto FC's acclaimed docu-series, All For One. With over a decade of experience in sports content and digital strategy, Matt's journey through the NHL, MLSE, Toronto Raptors, and Toronto FC offers a rare insider look at the evolving landscape of sports media. From his early days as a Digital Sales Planner with the NHL to managing digital content for the Raptors and now directing and producing a groundbreaking series for Toronto FC, Matt's career reflects his passion for storytelling and fan engagement.
Together, we delve into the making of All For One, exploring what it takes to create a docu-series that resonates with fans. Matt shares behind-the-scenes insights into production, discusses the power of storytelling, and explains how he balances the creative and business sides of content creation. We also cover digital marketing strategies, key trends in sports content production, and Matt's tips on staying adaptable in an ever-evolving industry.
Tune in for a conversation packed with industry insights, practical advice, and Matt's unique perspective on the future of sports content. Whether you’re a sports media enthusiast, an aspiring content creator, or simply curious about the stories behind your favorite teams, this episode offers something for everyone.