Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
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Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
What's the Point?
27 minutes
3 weeks ago
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience. We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value. In this live panel discussion, we cover:...
What's the Point?
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
