Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
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Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow
What's the Point?
59 minutes
1 month ago
#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow
AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recruitment. In thus, special guest, episode we explore: - The difference between AI hype and AI reality - Where AI is genuinely improving productivity today - The risks of buying into promises without proof - How recruitment leaders should approach AI...
What's the Point?
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
