Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
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Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
# 1 – What We Wish We’d Known Earlier in Our Career
What's the Point?
37 minutes
1 month ago
# 1 – What We Wish We’d Known Earlier in Our Career
Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose sight of where marketing truly adds value. In this first episode, we reflect on the lessons we wish we’d known earlier in our careers: Why saying “yes” too often can hold you back from being seen as a strategic partnerHow to navigate misconceptions about marketing’s role inside re...
What's the Point?
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
