Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...
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Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...
In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia. What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live. Learn more about the speakers: Emily Lai: CMO at HypeEkrahm: CMO at Celestia
What's The Hype
Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...
