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What's The Hype
Hype
10 episodes
4 months ago
Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...
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Marketing
Business
RSS
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Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...
Show more...
Marketing
Business
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Meme Marketing
What's The Hype
49 minutes
6 months ago
Meme Marketing
Memes run the internet and in this episode, our host and Grand Connector at Hype, Rachael Sacks, explores how memes became one of the most powerful tools in the space and how brands are finally catching on. Joined by our CMO, Emily Lai, and a full house of meme connoisseurs – Jason Levin, Edmond, Cait Cavell, Alan Carroll, and Catty – the sessions unpacks the anatomy of a good meme, what separates a banger from a flop, and answer the key question: is being a memelord a skill or a birthright? ...
What's The Hype
Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Conne...