Rethinking Capitalism: Beyond Profit to Purpose with Bruno Dyck 

In a world where the wealth gap continues to widen, with the richest 5% reaping the vast majority of globalization's financial gains, it's crucial to rethink how businesses operate. This episode challenges the status quo, urging a shift towards business models that prioritize the well-being of society and the environment over mere profit maximization.

In this episode Bruno Dyck, the Norman Frohlich Professor in Business Sustainability at the Asper School of Business, discusses the concept of Social and Ecological Thought Management (SET) and its implications for reimagining the purpose of business. In conversation with UM President Michael Bennaroch, Dyck explores how businesses can prioritize social and ecological well-being over profit maximization and welcomes the role the Chiu Center for Business Serving Community will play in promoting these ideas.

 About Bruno Dyck:

• Has been teaching in the Asper School of Business since 1990.
• Developed two undergraduate courses: Corporate, Social, and Environmental Responsibility, and the mandatory course, Sustainable Business.
• Two‐time recipient of the Asper School’s Associates Achievement Award for Teaching.
• Recipient of UM’s student‐chosen Certificate of Teaching Excellence
• Recipient of the Significant Contribution to Excellence in Teaching award. 
• Recipient of the Dr. & Mrs. H.H. Saunderson Award for Excellence in Teaching award. 
• Recipient of the 2023 Faculty Sustainability Award from UM’s Office of Sustainability.
• Received the Francisco de Vitoria University’s Expanded Reason Award for Teaching. 
• Received the Book of the Year Award from the International Humanistic Management Association, for the textbook Management: Financial, Social, and Ecological Well-Being.
• Facilitated development of a series of videos by a team of UM MBA Indigenous students, allowing business instructors, worldwide to incorporate Indigenous content into courses.

 About What’s the Big Idea?

What’s the Big Idea? is an award-winning podcast hosted by University of Manitoba President Michael Benarroch. Each episode features conversations with big thinkers from the UM community who are contributing to the cultural, social, and economic well-being of people everywhere. It is produced by the University of Manitoba in partnership with Everything Podcasts.

Links and Resources

• Management: Entrepreneurship, Financial and Socio-Ecological Well-Being 
• University of Manitoba’s Chiu Centre for Business Serving Community
• University of Manitoba Asper School of Business Faculty
• University of Manitoba: Discover programs and opportunities
• Alumni Relations: Stay connected with UM
• UM News: Read more about UM events and research

Music

Adrenaline Rush by Will Bonness, Associate Professor, Desautels Faculty of Music.

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What’s the Big Idea? is a University of Manitoba production, created in partnership with Everything Podcasts.

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