CRAFTING SOULFUL CONTENT w. Jordan Brady

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What’s the Big Idea?

Jim DiPiazza

4 episodes

6 days ago

Hosted by Jim DiPiazza, a veteran creative marketing executive and founder of Area of Expertise, What’s the Big Idea? unpacks the bold decisions, brand pivots, and creative plays that fuel real business growth. Jim speaks with founders, CMOs, and brand leaders from companies in transition—those scaling fast, repositioning, or seeking breakout visibility—about the marketing moments that made a difference. If you’re a growth-stage brand tired of funnel jargon and ready for strategic clarity, this is your new go-to listen.

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CRAFTING SOULFUL CONTENT w. Jordan Brady

What’s the Big Idea?

1 hour 17 seconds

1 week ago

CRAFTING SOULFUL CONTENT w. Jordan Brady

Commercial director Jordan Brady reveals why brands are bypassing agencies and working directly with directors who can package entire productions. After 27 years directing for everyone from Toyota to KFC, Jordan shares how trust-based relationships, bulk production deals, and the "AI sandwich" technique are revolutionizing commercial production, while cutting timelines and costs dramatically.

In this episode, you'll discover why the triple-bidding process is dying, how to create authentic founder documentaries that drive real subscriptions, and why Jordan believes practical puppets beat expensive CG every time. Whether you're a CMO building an in-house creative team or a founder wondering if you need an agency at all, Jordan's insights on packaging, efficiency, and authentic storytelling will change how you think about branded content.

Timestamps:

00:00 Introduction and Guest Welcome

00:45 Jordan Brady's Journey to Directing

02:29 Founding True Gent

04:18 Evolving Creative Landscape

15:15 Crafting Content with Soul

17:01 The Power of Authentic Storytelling

24:14 AI in Filmmaking

30:04 The Charm of Practical Effects

31:11 The AI Sandwich Technique

33:35 Hyper-Personalized CEO Content

38:46 The Future of Filmmaking and Brand Collaboration

43:42 Packaging Production for Efficiency

49:28 Trust and Confidence in Creative Partnerships

53:43 Lightning Round and Final Thoughts

Follow Jim and Jordan:

Connect with Jim:

LinkedIn: https://www.linkedin.com/in/jimdipiazza/

Website: https://www.jimdipiazza.com/

Connect with Jordan:

LinkedIn: https://www.linkedin.com/in/thatjordanbrady/

Website: truegent.tv/