In this episode, we welcome back Jonathan Hurvitz, CEO of Teljoy, to catch up on the company’s remarkable journey. Jonathan reflects on his 11 years with the business, its growth, and the key factors that have helped Teljoy thrive despite economic challenges. From building a strong internal culture to leveraging 56 years of customer data, Teljoy has evolved to stay relevant while keeping its core mission intact—creating accessibility for South Africans through its rent-to-own model. We also explore how the business has adapted to changing consumer needs, embraced new technologies, and expanded its offerings beyond TVs to include everything from kitchen appliances to premium furniture. Jonathan also dives into the growing appeal of rent-to-own in today’s economic climate, highlighting its flexibility, peace of mind, and cost-saving benefits compared to traditional credit. We discuss the company’s expansion into baby goods, the long-term relationships built with customers, and how their referral and loyalty programs turn satisfied clients into brand ambassadors. With exciting initiatives like a competition to win a Suzuki Swift, Teljoy continues to innovate while staying true to its original values from 1969. This conversation is a fascinating look at how a heritage brand remains modern, customer-focused, and resilient in a rapidly changing world.