Join me this week as I sit down with Dr. Ayhan Cetiner, the owner of Elite Orthopedic and Sports Therapy. Ayhan’s core beliefs: you’ve only got one body, so empower it to last you a long time; you have to put in the reps and work so make time for it; it isn’t all about how much weight you lift or how many marathons you conquer.
Before diving into our personal journey, Ayhan provides insights into his background as a physical therapist, including the role that chance encounters can play in what you end up doing, over and over again. Spoiler alert: he never intended on becoming a physical therapist.
We explore the crucial element of genuine care in Ayhan's approach to his clients, discussing the challenges faced in the corporate world, where numbers often take precedence over individualized care. And how as a founder you reach many crossroads to decide ‘if’ and ‘how’ you want to scale the business you birthed. None of it is automatic or always clear.
Ayhan sheds light on the importance of building relationships and the impact of reducing pain on the dynamics of that relationship.
And if you take that in a different direction, it is about solving problems and (reducing pain) and lessening friction in any relationship we are in. Maybe feeling better in our own body can help with that?
The episode wraps up with Ayhan reflecting on the future of his practice and What's Next Now for him. Very cool what Ayhan has decided: despite external pressures to expand, he remains committed to the personalized approach that defines his current success.
Ayhan's dedication to his clients, coupled with his reluctance to compromise one-on-one relationships, sets the tone for a thought-provoking exploration of the soul of his business. Join us in this episode as we challenge preconceptions about physical therapy and highlight the transformative power of personalized, caring healthcare.
Episode Highlights: [0:57] - My guest today is Ayhan Cetiner, owner of Elite orthopedic and Sports Therapy.
[1:25] - Ayhan fills us in on some background information about himself.[3:04] - After reflecting on his post-school journey, Ayhan started as a tech and discovered physical therapy.[6:00] - Ayhan explains that after returning to his previous job, now under a larger company, he prioritized quality patient care.[7:59] - Hear why Ayhan values one-on-one care.[9:37] - Building unique, impactful relationships in one-on-one healthcare, Ayhan focuses on reducing pain and empowering individuals.[11:50] - I commend Ayhan's approach to personalized pain resolution and feel that he would bring the same caring approach to a different profession as well.[13:08] - Ayhan shares a funny story involving a client's back pain from a thick wallet.[16:55] - I express how Ayhan's dedication to educating clients sets him apart, as teaching about muscles and promoting mobility is crucial.[17:53] - People who sit often develop muscle tightness; even regular exercisers tend to neglect crucial stretching.[19:47] - Ayhan touches upon how a 70-year-old, reflecting with a college athlete, would likely emphasize body maintenance, mobility, and endurance.[21:53] - The remarkable resilience of a 70-year-old body, exemplified in a client's progress, highlights underestimated capabilities.[24:49] - Focusing on physical concerns, Ayhan provides extensive education and personalize well-being to individual goals.[27:10] - Ayhan prioritizes making therapy relevant, addressing mobility, flexibility, and strength, and focusing on positive possibilities.[29:19] - What's next now for Ayhan?[32:41] - Ayhan reveals how listeners can get in touch with him.[33:49] - Changing how therapy is perceived, Ayhan aims to make it accessible, educational, and empowering.
Links & Resources:
Schedule Listening Time with https://www.garydanoff.com/contact
Email Ayhan: acetiner@gmail.com