Jennifer Schwalenberg is a New Mexico Casting Director based in Santa Fe. She began her casting career in Los Angeles in 1995, working for prominent commercial casting director, Beth Holmes. She spent five years honing the craft of traditional commercial casting while also scouting the streets for directors who favored “real people.” During her tenure at BHC, Jennifer worked on hundreds of national commercials, including numerous Super Bowl campaigns.
She eventually left L.A. for Santa Fe, her geographic dream, hired by the New Mexico Film Office under Governor Bill Richardson to create a Native American casting database to showcase the state’s tribal members.
Jennifer served as Deputy Director of the New Mexico Film Office where she devoted her time for eight years recruiting and servicing productions, marketing New Mexico, its communities and resources, coordinating scouts throughout the state, managing the tax credit and loan programs, and assisting producers, studios and networks throughout production and the incentive process.
She went back to her love of casting and joined the Midthunder Casting team from 2013 to 2019, where she worked on dozens of feature films, television productions, local and national commercials. Jennifer opened Casting by Jen in 2019, with highlights including local casting on four seasons of Dark Winds, The Night Driver, Lone Wolf, Olmo, and Rez Ball.
She is a Member of the Casting Society of America, Television Academy, and Governor’s Council on Film & Media Industries. Jennifer is passionate about animal welfare and her three large rescue dogs are often seen in her virtual casting sessions.
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