Episode #6 | Breaking Silos Stories

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What's in Your Story Bag

Rituparna Ghosh

21 episodes

3 months ago

What if you look at life as a bag of stories? What do you think you're carrying? Do you have stories from your childhood, your growing up years, or your coming of age? Do you have stories of wins and losses? Stories of happiness and sorrow? Stories that have moved you, impacted you and transformed you? Do you have stories where you have been the hero, the anti-hero or just a bystander? Most significantly, what do you these stories say about you and your world? What's in Your Story Bag? is a Podcast where storyteller, Rituparna Ghosh helps her guests sort their life's memories to bring out stories from their bags. We believe that every story must be told and shared with listeners, you never know who needs it. If a story triggers a story from your life, drop in a line to contact (at) yourstorybag (dot) com. Rituparna would help you tell your story!

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Episode #6 | Breaking Silos Stories | Leena Basrur

What's in Your Story Bag

16 minutes

5 years ago

Episode #6 | Breaking Silos Stories | Leena Basrur

In this episode of #WhatsinYourStoryBag Rituparna speaks to Ms Leena Basrur, Chairperson of the Media Committee at Bombay Chambers of Commerce and Industry. Ms Basrur is the Executive Chairman and & MD, Direxions Marketing Solutions Pvt Ltd. An industry stalwart, over the last 25 years Ms Basrur has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.

In this podcast Ms Basrur shares the mission of the media committee at BCCI and the importance of purposeful communication in dynamic times. She shares insightful stories of how communication silos affect international brands. Ms Basrur also emphasis the role of storytelling in organisational communication. Breaking Silos is the first of many events from the committee and there is a lot coming up after this maiden event. Listen in…