The rugged Cornish coastline isn't just a picturesque holiday destination – it's the beating heart of one of Britain's most distinctive fashion brands. In this fascinating conversation with Seasalt's CIO Adam Cotgreave, we explore how a chance purchase of an Army surplus store in rainy Penzance transformed into a thriving retail business with 78 stores across the UK and an expanding global footprint. Adam shares the remarkable story of Seasalt's evolution from practical workwear roots to bec...
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The rugged Cornish coastline isn't just a picturesque holiday destination – it's the beating heart of one of Britain's most distinctive fashion brands. In this fascinating conversation with Seasalt's CIO Adam Cotgreave, we explore how a chance purchase of an Army surplus store in rainy Penzance transformed into a thriving retail business with 78 stores across the UK and an expanding global footprint. Adam shares the remarkable story of Seasalt's evolution from practical workwear roots to bec...
The rugged Cornish coastline isn't just a picturesque holiday destination – it's the beating heart of one of Britain's most distinctive fashion brands. In this fascinating conversation with Seasalt's CIO Adam Cotgreave, we explore how a chance purchase of an Army surplus store in rainy Penzance transformed into a thriving retail business with 78 stores across the UK and an expanding global footprint. Adam shares the remarkable story of Seasalt's evolution from practical workwear roots to bec...
