Peter Dawell and Nora Kane talk about the presentation of the Korean startup 10km.ai at CES 2025. 10km.ai introduces an AI-based platform for automated video production, specifically for digital signage. The platform generates CI-compliant video content for various resolutions and takes into account the specific challenges of digital signage. Samsung, as a sponsor of the startup through its C-Lab program, highlights the importance of AI in the digital signage sector. The solution enables the creation of both corporate content as well as programmatic DooH and retail media content.