Borja Tobar is Head of Global Expansion at the LaLiga side Real Betis Balompié. Before taking up that role, he worked at LaLiga, where he was responsible for the LaLiga business development delocalized team in North America and Latin America.
We discuss what steps Real Betis are taking to expand their fan base, the importance of foreign players, LaLiga vs the Premier League, and challenges facing Real Betis in today’s rapidly changing global football landscape.
Timestamps:
00:00 - Welcome Borja Tobar - Head of Global Expansion at Real Betis Balompié
01:39 - Borja’s journey so far
06:25 - Borja’s role as Head of Global Expansion at Real Betis
13:08 - How Real Betis is expanding its global presence
21:48 - The importance of foreign players in expanding a fan base
25:54 - Is a player’s nationality a factor in deciding to sign them?
28:47 - Borja’s time at La Liga and his biggest challenges
34:38 - Premier League v La Liga
41:33 - Broadcast revenue distribution
47:06 - Economic controls in Spanish football
51:39 - Real Betis’ biggest challenges
58:47 - Tips on getting into the business side of football
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