In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with the leadership team from LASO Wellness: Founder & CEO Ron Cappello, Chief Strategy Officer Greg Perry, and Chief Growth Officer Tanny Crawford.
LASO Wellness provides high-quality nutraceuticals designed specifically for physical therapy practices to offer their patients. The conversation dives deep into the critical shifts happening in healthcare and why physical therapists are uniquely positioned to adopt a more holistic, "whole-person" approach to patient care.
Jerry and his guests explore how integrating trusted nutritional supplements is a natural extension of the clinical guidance PTs already provide, strengthening patient relationships while simultaneously creating a new, frictionless revenue stream for the practice.
Key Takeaways:
• Relationships Over Transactions: Discover why the deep trust and extended time PTs have with their patients is the "golden ticket" to forward-integrating into their long-term health and wellness.
• The "Easy" Model: Learn about LASO’s "three no's" model—no capital, no inventory, and no administrative burden—designed to enable practices to say "yes" without adding operational headaches.
• Become a Resource, Not Just a Clinic: Shift your mindset from running a practice to building a platform for patient wellness, using your credibility to recommend evidence-based solutions for joint health, sleep/recovery, and overall nutrition.
• Overcoming the "I'm Not an Expert" Hurdle: LASO addresses common PT concerns head-on by providing access to a paid-for nutrition certification program and a curated resource center of clinical research to build confidence in making recommendations.
Tune in to learn how embracing this model combats declining reimbursements, enhances the patient experience, and ultimately does what’s best for both the patient and the business.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!