This week, your host, Dan Gale, checks in with Doug Liberta, General Manager of Sales and Team Sports at New Balance, to discuss the emergence of New Balance and its rapid growth in the area of team sports. Together, Dan and Doug talk about all the different hats Doug wears within the company and his role as a "servant leader." You won't want to miss their discussion about all of the work that went into New Balance's recent deals with universities such as Denver and Boston College as well as the new developments on the horizon for New Balance such as potential new deals and a new football cleat. Finally, be sure to catch Doug's thoughts on why colors are so important for team outfitting as well as key details about the custom uniform process and timeline.