Have you been ghosting your email list and now feel stuck on how to reconnect without sounding awkward or pushy? In this episode, I’m answering a Retention Lab member question from Cressida, founder of membership SkinGlow Codes. Her challenge? She hasn’t emailed her subscribers for over six months!
I’ll walk you through my simple, three-step plan for reintroducing yourself, warming up your audience, and rebuilding trust without relying on discounts, spammy tactics, or starting from scratch. Whether you’ve been avoiding your inbox out of fear, guilt, or overwhelm, this episode gives you the exact framework to get back on track and set up an intentional, sustainable email strategy.
What we cover:
The Starting Point – How to write an authentic, human “I’m back” email that resets expectations without being awkward.
The Three-Email Warmup Sequence – A framework for reconnecting with subscribers using tips, resources, and repurposed content that delivers value first.
From Most Engaged to Least Engaged – Why you should start with your loyal buyers, then gradually widen your reach to the rest of your list.
List Hygiene 101 – When (and why) to scrub inactive subscribers and how this boosts deliverability.
Setting Up Evergreen Support – How to create safety nets like automated re-engagement workflows and ongoing nurture sequences so you never fall behind again.
View the episode transcript here.
Where to from here?
Find out how you can get my strategic customer experience brain on your brand here.
Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!
Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!
Check out my favourite CX tools and resources here.
😍 Love the show?
Hit subscribe or follow so you never miss a new episode.
Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).
Leave a positive review to help the show get found by more small business owners just like you. To leave a review:
👉 Find What Would They Do? on Apple Podcasts
👉 Scroll to ‘Ratings & Reviews’
👉 Tap on the stars to rate the show before writing a review
Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
