In this bite-sized episode, I answer a listener question that will resonate with many new business owners:

“Selling in my business currently looks like this: I wait for someone to reach out and then I engage with them. How can I become more proactive in the way I support people before the purchase?”

If you’ve ever felt stuck in reactive sales mode, this episode offers a practical shift. I share smart, scalable ways to engage with your warm leads before they hit the “buy” button to build confidence, trust, and momentum at exactly the right time. From clever email triggers to personalised touchpoints and strategic storytelling, tune in to learn how to support your future customers without feeling pushy or invasive… with examples taken straight from my business.

What we cover:

• What Proactive Pre-Purchase Engagement Actually Means How tracking audience behavior and acting on buying signals can drastically reduce sales friction.
• The Problem with Waiting for Leads to Reach Out Why sitting back may be costing you conversions—and what to do instead.
• Scalable & Personal Touchpoints That Build Trust Ways to blend automation with personal outreach that feels supportive (not salesy).
• Reducing Risk and Creating a Confident Buying Experience Why pre-empting objections and offering tailored info gives your audience the clarity to say yes

Check out my Client Cast Formula Course to help you launch a choose-your-own-adventure private case study podcast for your business.

View the episode transcript here.

Where to from here?

Check out the resources I mention (affiliate links):

Drip

Bonjoro (save 15% for the lifetime of your paid plan!)

Convertbox

Thrivecart

Airtable

Zapier

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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