28. Creative loyalty program ideas that don’t hurt your profit margins

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What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter

38 episodes

15 hours ago

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

28. Creative loyalty program ideas that don’t hurt your profit margins

What Would They Do? The Customer Experience Podcast For Small Business

10 minutes 25 seconds

2 months ago

28. Creative loyalty program ideas that don’t hurt your profit margins

In this episode, I answer a powerful listener question: “I'm considering a loyalty program for my online business, but can't afford to discount my offers. What are the alternatives?”

If you’ve ever felt caught between wanting to reward your most loyal customers and the fear of undercutting your pricing structure, this episode is a must-listen. I share why discounts aren’t the only (or the best) way to nurture loyalty, and what to do instead. Whether you’re a service provider, course creator, or membership owner, you’ll walk away with practical, high-impact loyalty strategies that protect your margins and strengthen your customer relationships.

From surprise-and-delight perks to status-based incentives, this episode is packed with creative, conversion-smart ideas you can apply right away without touching your pricing.

What we cover:

Why discounts aren’t the only way to drive urgency or reward loyalty—and how they may actually hurt your brand long-term.
What a value-driven loyalty program really is, and how it deepens brand commitment without eroding your margins.
How exclusivity and recognition can drive repeat purchases more effectively than promo codes.
Real-life loyalty perk ideas you can start implementing today—tailored for service providers, course creators, and membership owners.
How to use status markers and private experiences to reward loyalty, create urgency, and boost word-of-mouth advocacy.

View the episode transcript here.

Where to from here?

Check out the resources I mention (affiliate links):

Drip

Bonjoro (save 15% for the lifetime of your paid plan!)

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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