22. The 4 Seasons of the Customer Journey: Autumn

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What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter

38 episodes

1 hour ago

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

22. The 4 Seasons of the Customer Journey: Autumn

What Would They Do? The Customer Experience Podcast For Small Business

11 minutes 38 seconds

3 months ago

22. The 4 Seasons of the Customer Journey: Autumn

In part three of the Four Seasons of the Customer Journey mini-series, we dive into Autumn: the season of decision.

That’s when your dream customer is asking themselves: “Can I trust this person with my money, and will this actually work for me?”

This episode is packed with practical ways to support the decision-making process without pressure, fake urgency, or pushy sales tactics. Whether you’re a service provider, course creator, or membership owner, you’ll learn how to turn almost ready into absolutely yes with confidence and integrity.

What we cover:

What Autumn Looks Like in the Customer Journey – When potential customers weigh up their options and need clarity, not pressure.

How to Support a Decision Without Selling Hard – Clarifying your offer and reducing risk so customers feel confident saying yes (or no).

Smart Touch Points for Different Business Models – What to include in your service pages, sales emails, and offers to nudge hesitant buyers.

How to Use Testimonials, Case Studies, and Personal Touches – From sample deliverables to private podcasts and personal video messages.

Why the Goal Isn’t More Sales, but the Right Sales – Helping the right people decide, not convincing everyone.

View the episode transcript here.

Use Bonjoro to send personalized video messages and get 15% off the liftetime of your plan with my affiliate link.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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